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THERE IS A LOGO IN MY DRINK

Branding and bars have long gone hand in hand. But the days when cocktail napkins, swizzle sticks, cardboard coasters and matchbooks were the last word in tactile advertising are over. In today’s distracted culture, cocktail bars need something a little flashier to chisel their names into the drinker’s consciousness. Here are a few of the most creative new marketing forays.