Tales of the Cocktail

Tales of the Cocktail

“Are you going to Tales this year?” If you’re connected with the spirits and cocktail industry, it’s a question you’ll hear more than once in the months preceding Tales of the Cocktail, held mid-July every year in New Orleans. For veterans of Tales, there’s an unspoken understanding that this isn’t just a few days having fun in New Orleans, popping into a few bars with friends and enjoying the occasional free cocktail, courtesy of the hundreds of brand sponsors. No, going to Tales is a commitment. You will push your body to its limit.