Cocktail trends
According to the World Class Future of Cocktails Report 2016, there will be an extra 400 million new luxury spirits consumers by 2020. While in the past cocktails have been enjoyed by Europeans and Americans, the industry is stretching its global footprint: in the past five years, consumption of spirits has shot up by 26% in Africa and the Middle East, 15% across Asia and 22% in China.
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