HOW IMPORTANT ARE GARNISHES IN COCKTAILS?
Over the years, cocktail garnishes have become increasingly extravagant, demonstrating a bartender’s creative skill and adding a touch of theatre to the cocktail-making experience.
However, some bartenders prefer to focus on the balance and quality of the drink itself, opting for simple, or even pre-bottled serves. Some go further to claim that extravagant garnished can detract from the quality of the drink itself.
THERE IS A LOGO IN MY DRINK
Branding and bars have long gone hand in hand. But the days when cocktail napkins, swizzle sticks, cardboard coasters and matchbooks were the last word in tactile advertising are over. In today’s distracted culture, cocktail bars need something a little flashier to chisel their names into the drinker’s consciousness. Here are a few of the most creative new marketing forays.